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ASUS Eco-friendly Initiatives for a Green Future

ASUS prioritizes sustainability through recycled materials, eco-certified laptops, recycling programs, and ambitious goals for renewable energy and waste reduction by 2035.
Adarsh S K May 30, 2023
Asian Business Professionals Engaged in a Meeting at the Office
Recycle your old laptops with ASUS and save money while saving the planet! Picture: Envato

As a leading tech giant, we generate an enormous amount of waste each year, including that of other tech companies. Only 12.4% of waste is recycled, and the rest goes into landfills that harm our environment. Half of the waste is burned, which contains lead that can damage our nervous system and kidneys.

Every human action impacts our environment, which cannot be reversed until we take considerable steps. Environmental deterioration can be caused by various reasons, including packaging and transportation. It is pivotal that we preserve our environment and nature for future generations. 

Tech companies produce millions of e-waste annually, which is why sustainable practices are crucial to maintaining our quality of life and improving ecosystems for other species. Such brand practices are necessary to achieve a green future for our generations. Sustainability has both long-term and short-term effects on the environment. In the meanwhile, ASUS has taken considerable steps to reduce its carbon footprint by taking eco-friendly initiatives into action which are not widely known. 

The idea of ASUS as a company began in a coffee shop. Later, the engineers built two personal computer motherboards that are still used in leading tech giant companies. In 1995, ASUS became the world’s leading motherboard producer. ASUS is a multinational technology company that specializes in the production of computer hardware, electronics, and technology products. 

Eco-friendly initiatives so far

  • ASUS has used over 1500 tons of post-consumer recycled plastics in its products.

  • It used 20,000 tons of recycled paper in the usage of products. 

  • Donated over 20,000 computers to non-profits since 2008. 

  • Recycled 40,000 tons of e-waste with its recycling services. 

ASUS applies environmental practices to every step of its manufacturing, handling, and even when you think of replacing it. It uses recycled and ocean-bound plastic in manufacturing and post-industrial recycled metal in its key parts like chassis covers, keyboard keycaps, speakers, peripherals, and adapters. The outside carton box is made out of recycled paper, which is sourced from FSC-sourced forestry. You can also transform the packaging into a laptop stand; this way, there’s minimum wastage. 

Take wiser shopping decisions

You can help ASUS achieve their eco-friendly goals with thoughtful shopping decisions. Whenever you are shopping for a new device with ASUS, try exchanging the old laptop regardless of the brand, which is an added bonus. ASUS runs a laptop recycling program in 30 countries along with drop-off, trade-in, and pick-up services. You can get in touch with the nearest provider for recycling services; this way, your device will be prevented from being dumped in a landfill, and you will contribute towards a better future.

Likewise, there's another way on how you can contribute to a greener future by choosing eco-certified ASUS laptops. You can select an ideal laptop for yourself by exploring its eco-certified range of laptops on its webpage. There’s no better option for business purposes than ASUS ExpertBook B9 OLED. It is an all-metal laptop that results in a stronger build, maximizing energy efficiency and reducing carbon emissions. You can also use our ASUS promo code to save additional money if you are shopping. 

Sustainability Goals to achieve

ASUS has set ambitious goals to achieve a greener and more sustainable future by 2025 and beyond. We are shedding some light on the goals that its team has yet to achieve. ASUS uses renewable energy at its offices and headquarters in Taipei. Meanwhile, it wants to use 100% renewable energy by 2030 and achieve this globally by 2035.  

ASUS is cognizant of the process during the design process, and it has raised the use of environmentally friendly materials and packaging by 100% by 2025.  ASUS is also using modular design in their products, which eliminates waste and ensures that the goods last longer. It is utilizing its platform to advocate for sustainable practices and raise public awareness about environmental issues and their solutions. 

ASUS also responsibly sources materials from qualified manufacturers, including providers of minerals like tantalum, tin, tungsten, and gold. It is also working on strengthening information security throughout the whole supply chain. ASUS requires 100% of its key suppliers to meet the highest information security standards by 2025.

In order to promote sustainable practices like using recycled plastic and metal in its manufacturing and reducing carbon emissions, ASUS has initiated some of the major eco-friendly initiatives for our future.