There is a certain difference in the mental approach of every human being. No two persons can share exactly the same views, thoughts and ideas. This is the nature of our mind that makes us different. But when we look at it from a broader perspective, the difference between the two different genders is completely different from each other. The preferences presented in our comprehensive research and surveys clearly point out that there are a few gender niches that most people tend to exhibit naturally.
These statistics can be used for the benefit of any online business by intelligently planning tactics to cater for a certain target audience. Every product has its own set audience, and if a business successfully cracks its way to that audience, the business is certainly set to grow bigger and bigger with time. These statistics can be used for the benefit of any online business by intelligently planning tactics to cater for a certain target audience. Every product has its own set audience, and if a business successfully cracks its way to that audience, the business is certainly set to grow bigger and bigger with time.
Women are opening up to online shopping applications on mobile, and numbers have shown a consistent increase indicating the same. About 35% of women choose to use the mobile application for online shopping. Out of this, around 30% didn’t hesitate to use their mobile for payments. For detailed insights into mobile payment trends in Singapore, visit the Monetary Authority of Singapore (MAS). Women are naturally budget-conscious and know how to manage their expenses, which is evident from the fact that 85% of women scan vouchers and QR techniques to save a bit of additional money on each purchase. Around 20-28% of women would also go on to share their experience while shopping and review the product purchased.
Men have a comparatively higher dependence on mobile phones. When it comes to online shopping, almost 45% of men prefer to use the website. This gives us a clear impression of the surging number of mobile application services in the last couple of years. When compared to women, men also share a similar attitude towards making payments through the mobile app. Men are also conscious about saving their bucks, and 50% of them would relentlessly keep trying coupons and QR codes to get lucky. The activity of men is slightly better than that of women as more men take the time to review their purchase experience.
The shopping preferences of both genders have massive differences as the categorical interests of their purchase differ from each other. There are certain categories in which men don’t like to invest while women do, and vice versa. This classifies the gender-based differences in the audience and helps a business to target the relevant set of audiences that shows more interest in the category the products are meant for.
Men – Men usually show an inclination towards electronic items, computers, gadget devices, and entertainment services such as movie tickets, etc.
Women – In case of females, fashion and beauty products have got a rather high prominence amongst other preferences. While health is also a major concern on which women are better focused than men.
These stats give us an overview of the market probabilities and opportunities that can be used by online shopping platforms in order to gain more customers.